It happens here


Welcome to SKWEEK – the epicenter of basketball and lifestyle in Europe. Born from a passion for the game and its cultural impact, SKWEEK is the visionary platform that celebrates the vibrant intersection of sports, style, and storytelling.

Our Mission

At SKWEEK, we’re more than just a platform; we’re the architects of a movement that brings together the excitement of European basketball with the flair of lifestyle content.

Our mission is to forge a community where the love for basketball transcends the court, resonating with every dunk, lifestyle tip, and story shared.

What We Do

SKWEEK provides an array of engaging content and experiences:

Exclusive Content

Get behind-the-scenes access, in-depth interviews with basketball icons, and lifestyle features that showcase the sport’s influence on fashion, music, and beyond.


Presented by the legendary Tony Parker, this show is the heart of our platform, offering engaging discussions, insights, and entertainment that you can’t find anywhere else.

Strategic Partnerships

We collaborate with brands to create meaningful connections with our audience, through innovative advertising channels and branded content.

Our Vision

Our vision is to establish SKWEEK as the ultimate destination for fans and brands alike – a place where the game’s thrills meet the lifestyle’s allure. As we cement our position as a leader in European basketball culture, we invite you to join us in this journey of celebration, inspiration, and community.

Discover Our Partners

Join The Movement

Whether you’re a fan, a player, or a brand, there’s a place for you in the SKWEEK family. Let’s celebrate the power of basketball together and redefine what it means to be part of the game’s lifestyle.

Welcome to SKWEEK – where every dribble tells a story.